User Experience and Design Rationale
Informed, inspired and enticed through action-based CTA’s, without disturbance in the flow.
Polestar wants reinvent the art of travel and improve the society we live in. It’s the promise of a new world, free of legacy. It speaks to car buyers and curious minds alike.
Visitors are at very different phases of the purchase journey - the primary objective is to help them learn about their options and guide them to whatever their next step may be.
Essentially, the design approach is geared to inspire, engage and convert. Experiential – without compromising trust or usability, while allowing for future improvements to increase conversion.