\Deniz Kurtcepe's expertise as a multidisciplinary lead designer based in Amsterdam allows for the creation of integrated solutions spanning from Interactive Experiences to Digital Product DesignUI/UX, and from Concept Design3D to Product Design3D/Vehicle/Industrial.
Selected Porjects: Ford, Polestar, Cathay Pacific Airlines, Moncler, Etihad Airways, Elementz Project, Lynk & Co, Aalto University.
Read More: Deniz's Journey Beyond Pixels
The motivation for this project stems entirely from my desire as a designer to push my own boundaries. Starting solely as a fun project in Digital Interactive Design (HMI), it grew brick by brick, culminating in the Elementz project. This endeavor was not limited to just HMI and interactive experiences; designing and sketching body of a vehicle from scratch allowed me to understand production norms, blend the beauties of the 3D world, and enriched my design horizon with a new perspective. Additionally, Elementz is an experimental concept project that delves into the crossroads of physical and digital products, merging their functionalities to forge innovative solutions.
→ View the ShowcaseAs the lead designer, my team and I revolutionized inflight entertainment across Cathay Pacific Airlines' entire fleet. Even with hardware limitations, we crafted a design and software that enhances the passenger experience, upholding the highest aviation standards. It's now airborne and ready for you to experience.
→ View the Showcase
In our collaboration with the Polestar team, I served as the lead designer on this project and our goal was to design Polestar's next-generation homepage to support visitors at every step of their user journey. By seamlessly integrating brand and product content, we aimed to provide a functional and compelling experience.
→ View the ShowcaseWith approximately 20 stakeholders from Etihad, we aimed to create Etihad's new generation travel app designed to reduce passenger stress levels throughout their journey and ensure enhanced engagement between passengers and the airline. Throughout this process, as the senior designer, I played a pivotal role in clarifying the objectives and in the formation of all designs and concepts from scratch. Please view the details through the 'View Showcase' below.
→ View the ShowcaseEtihad's new generation travel app has been designed with the principles of reducing the stress level of passengers throughout their journey and ensuring greater engagement between passengers and the airline.
→ View the ShowcaseDeniz Kurtcepe's expertise as a multidisciplinary lead designer allows for the creation of integrated solutions spanning from user experience to user interface, and from product design to concept design.
Deniz has a distinct knack for blending physical product designs with digital design services. Having showcased his talent for globally acclaimed companies such as Ford, Polestar, Cathay Pacific, Moncler, Etihad Airways, Heineken.
Deniz Kurtcepe, based in Amsterdam, stands as a luminary in the multidisciplinary design realm. His craftsmanship extends from Interactive Experiences to Digital Product Design, UI/UX, and from Conceptual 3D Design to the intricacies of 3D Product, Vehicle, and Industrial Design.
Deniz embarked on his design odyssey as a digital product designer. Early in his journey, he crafted solutions for Heineken, innovating automatic calculations for cider contents in the factory and designing UI while researching user challenges encountered by factory workers.
His subsequent endeavor with Lynk&Co, a subsidiary of Volvo, saw him masterfully curate the visual and UI designs for their connectivity apps. Here, Deniz unearthed his affinity for textured palettes and monolithic design philosophies, which eventually became his distinct signature.
Not long after, he took the reins for Etihad Airways. Tasked with reinventing their travel companion app, Deniz and his team introduced designs that minimized passenger stress during travel while maximizing engagement between passengers and the airline.
At Reaktor B.V, he championed multiple projects as a senior designer, including Yezzy, and steered the UI and UX design for Aalto University's online course platform—a thriving platform accessed by thousands of students. Various e-commerce projects followed suit, with a strategic UI design role at Moncler marking a significant milestone.
Deniz's Elementz project speaks to his innate drive to stretch beyond perceived limits. What began as a playful exploration in Digital Interactive Design soon grew into a passion project, blending HMI and interactive experiences. Sketching the vehicle body from scratch, he ventured deep into the realms of 3D design, understanding intricate production norms and enriching his design narrative. Elementz stands as an experimental beacon, exploring the convergence of the physical and digital, innovating at their intersection.
With Polestar, Deniz donned the hats of both Lead Designer & Art Director. Recognizing the non-linearity of customer journeys, he aimed to create an experience supporting diverse customer behaviors. By blending brand and product content, he orchestrated a homepage experience that was as functional as it was persuasive. His focus spanned Customer Experience, User Experience, and the fine art of User-Aesthetic Motion and UI.
Deniz, with an obsessive allure for the convergence of physical and digital design perspectives, assumed a leadership role in the perfect project: Cathay Pacific's Inflight Entertainment system. In this endeavor, he harnessed his expertise to redefine inflight entertainment, weaving seamless interactions despite hardware constraints and setting new paradigms in passenger experience.
In the quiet spaces between his projects, Deniz delved into the 3D realm—sketching vehicle designs and industrial products. These artistic excursions granted him fresh perspectives, driving him to explore the depths of the automotive world. Building upon his user-centric expertise from prior projects, he conceived harmonious dashboard concepts and screen interfaces for vehicles at the Human Machine Interface level. The world of 3D augmented his imagination, transporting him to ethereal atmospheres.
What began as a focus on HMI and interiors blossomed into an extensive design project, culminating with the vehicle's exterior. The monolithic design language he employed bestowed a unique character upon the vehicle, solidifying it as his signature.
With Cathay Pacific to design and build the perfect digital customer journey, complete with a next generation in-flight entertainment system and revolutionized onboard connectivity.
→ View the ShowcasePolestar's next-generation home page aims to support visitors at each step of their user journey by blending brand and product content, to deliver a functional and persuasive expedition.
→ View the ShowcaseEtihad's new generation travel app has been designed with the principles of reducing the stress level of passengers throughout their journey and ensuring greater engagement between passengers and the airline.
→ View the ShowcaseD-Ford is a concept design project that explores business-level productivity opportunities by comprehending tradespeople's businesses and their needs for the Ford Motor Company customer experiences and future visions.
→ View the ShowcaseLynk & Co, a sister brand of Volvo, is redefining mobility with a subscription model for shareable cars. Based on that, we worked with Lynk & Co to a design car connectivity app.
Deniz worked as a senior product designer with the IDEO team to design and explore a new generation e-commerce platform for Moncler.
Deniz helped the product team to create a platform/website that, startup hype and learn the fundamentals of entrepreneurship, company building, and new value creation in this online course with real-life examples from successful entrepreneurs with Aalto University, Kiuas, Aalto Ventures Program, Maki. VC and Reaktor.
Deniz helped the Heineken team to design a digital product for the Digital Cider Brewing Guide project.
