.jpg)
Etihad Airways
Etihad's new generation travel companion app has been designed with the principles of reducing the stress level of passengers throughout their journey and ensuring greater engagement between passengers and the airline.An understanding of Etihad's goals and current state began to deepen through app strategy workshops with nearly 20 key stakeholders.
We understand the situations in the context of industry experience and know how to help to strategize further and begin to take practical steps towards those visions from all perspectives: Engineering, design, and business.
Customer Experience
Understanding guests holistically, in context, and providing them with the right choices at the right times. Turning negatives into positives by helping guests when something goes wrong. Differentiating through realizing the unique opportunities of Midfield Airport.
Self-Service
Providing passengers with easy to use tools to solve problems independently.
Optimizing call centers, check-in desks, and overall ground staff operations accordingly.
Incremental Revenue
Create opportunities to improve travel experience by promoting the right offer at the right time. Remove all obstacles for a seamless buying and paying experience.
→ Remain one step ahead of the Guest, when guiding them on their journey, by providing context aware and up to date information about upcoming events.
→ Utilize the travel companion’s fundamental idea of interface elements updating based on user needs throughout the app experience.
→ Critical information is always available, presented in bite-sized chunks, moving the guests through the moments in their journey.
→ Provide guests with as much control, transparency and reliable information about their journey as possible.
To provide a seamless traveler’s companion experience – and to drive self-service and guest engagement – the service adapts to the guest’s current situation in the journey.
→ Remain one step ahead of the Guest, when guiding them on their journey, by providing context aware and up to date information about upcoming events.
→ Utilize the travel companion’s fundamental idea of interface elements updating based on user needs throughout the app experience.
→ Critical information is always available, presented in bite-sized chunks, moving the guests through the moments in their journey.
→ Provide guests with as much control, transparency and reliable information about their journey as possible.
Etihad brand colors are supported by distinguishable colors to call out important interactions. Using animation, we celebrate movement and the endless opportunities it makes possible. We grab the user's attention when necessary and bring small moments of delight when appropriate.
